In September 2026, actress Sydney Sweeney starred in a highly provocative “Just Sports” national ad campaign for the sports trading app Novig. The minute-long commercial immediately sparked widespread public outrage and intense online debates regarding the overt sexualization of women.
In the controversial video spot, Sweeney appears entirely n***d while strategically holding various pieces of athletic equipment to cover her body. The ad begins by trailing her through a dimly lit room before revealing her posing behind two footballs held against her chest.
Just in case people weren’t mad enough about the Sydney Sweeney ad, they made sure to put out another one to stoke the flames.
Sydney Sweeney Drops a New Novig Ad, and It Is Already Everywhere
Novig certainly did not care about the initial backlash.
In their second ad with Sydney Sweeney, she could be seen walking forward in a dark room under bright lights. She turns around wearing white underwear marked with the Novig name.
She looks at the camera and speaks about the platform as she then sits on a chair among many others. At the end of the video, Sweeney holds two footballs against her body.
Sweeney is More Than Just a Face
Actress Sydney Sweeney launched a highly publicized multi-year business partnership with the peer-to-peer sports trading platform Novig. The unique collaboration firmly positions the Hollywood star as a prominent face of the emerging sports prediction market app.
Instead of receiving a traditional endorsement check, Sweeney negotiated a substantial equity stake in the company. She explained her financial motivations by stating, “I wanted to invest in something that was truly innovative and tech-focused.”
A genius move by Sydney, we can’t wait to see more of her with Novig.
